Wine Trends

Wines Experience HCMC 2026 Industry Panel: Southeast Asia’s Next Generation

aurelien.foucault@gmail.com / June 28, 2026

At Wines Experience Ho Chi Minh City 2026, five sommeliers from Vietnam, Malaysia, Indonesia and Thailand asked where Southeast Asia’s wine market is heading – and shared four bottles that made the point.

Trade Fairs

Wines Experience HCMC 2026 Industry Panel: Southeast Asia’s Next Phase

aurelien.foucault@gmail.com / June 26, 2026

At Wines Experience Ho Chi Minh City 2026, a NielsenIQ-supported panel asked what comes next for Southeast Asia’s hospitality and wine markets. The data was revealing. The answers were more so.